Kim Tran

Tech/SaaS Marketing Leader

A former aspiring lawyer-turned-tech marketer, Kim brings more than 10 years of corporate brand strategy and growth marketing experience across Fortune 500 companies and organizations of all sizes, from start-ups to scale-ups.

Most recently, Kim was Head of Marketing & Business Development at Gimmal, leading the company's brand and marketing transformation from a legacy eDiscovery & records management vendor all the way through to its successful acquisition by a global legal tech consulting firm.

Prior to Gimmal, Kim specialized in highly-regulated industries and public entities handling vast amounts of sensitive data, including legal, financial services/digital banking, edtech, and Internet infrastructure/DNS security. She has spent most of her career building and leading high-performing, cross-functional teams from business analysts to brand strategists focused on expanding into new markets, launching new products, and fostering customer-centric campaigns and perspectives in the age of AI and automation. Outside of work, Kim is a wannabe yogi, personal finance enthusiast, and reluctant runner.

Oct. 15, 2025

The Real Reason People Don't Follow The Rules

In this episode of the InfoGov Hot Seat Podcast, Jim Merrifield and Kim Tran discuss the critical role of people and change management in governance and compliance. They emphasize that governance is not merely a policy issue but fundamentally a challenge of human behavior and organizational culture. Through real-world examples, they illustrate the consequences of misalignment between governance and change management, and provide actionable advice for organizations to bridge this gap. The convers...

Guest: Kim Tran

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Sept. 29, 2025

Beyond Compliance Checkboxes - Part 2

In this episode of the InfoGov Hot Seat Podcast, Jim Merrifield and Kim Tran discuss the critical shift from mandate-driven compliance policies to a mindset-driven approach. They explore the challenges organizations face in implementing these changes, share real-life examples of successful policy rollouts, and provide actionable steps for organizations to foster a culture of compliance that resonates with employees. The conversation emphasizes the importance of communication, training, and engag...

Guest: Kim Tran

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Sept. 12, 2025

Fourth Quarter: Culture Always Scores

In this episode of the InfoGov Hot Seat Podcast, host Jim Merrifield and guest Kim Tran discuss the real compliance challenge, emphasizing that the key issues lie in people and culture rather than just policies and checklists. They explore why compliance efforts often fail, the disconnect between policies and organizational culture, and share real-world examples of compliance misalignment. The conversation concludes with actionable recommendations for fostering a culture that prioritizes complia...

Guest: Kim Tran

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